Serie A TIM: beer brand Birra Castello partners with Udinese Calcio until 2017-18

The beer brand Birra Castello has become a partner of Udinese Calcio (Serie A TIM) until the end of the 2017-18 season, the club announced on 21/09/2015.

The company, based in the province of Udine (Friuli) is entitled to visibility on the LED advertising boards and interview panels at the Stadio Friuli (25,000 seats) as well as a presence on the club's media communications. "We are the third largest producer in Italy, however, our main difference is that we are Italian entrepreneurs. The partnership with Udinese Calcio links us even more with our territory, which is why we have signed for three years. We are very happy and eager to start new projects, and this is a truly exceptional opportunity to show what sets us apart," said Walter Lombardi, CEO of Birra Castello.

Udinese Calcio generated €5.02m in commercial revenues during the 2013-14 season, including about €4m through sponsorship and advertising.

• Infront is the commercial and marketing management agency for Udinese Calcio.