LaLiga: After Dubai, the Spanish League will open offices in Beijing, Johannesburg and New York

LaLiga will soon open a commercial office in Beijing (CHN) and in the medium term in Johannesburg (RSA) and New York (USA), announced Javier Tebas, the president of the Spanish Professional Football League on 08/09/2015. LaLiga opened its first commercial office outside of Spain in the free zone of Dubai Airport (UAE), on 24/09/2013.

La Liga BBVA must now prepare for the absence of Lionel Messi and Cristiano Ronaldo, which should take place "within the next three seasons," said Javier Tebas at the Soccerex convention in Manchester (ENG), held from 07 to 09/09/2015. "We need to be present where our groups of fans are. We will have different strategies for different parts of the world, For example, sport is not 'lived' in Asia the same way it is in Europe, but we have a strong base that is common to all," said the president of LaLiga.

In China, 45% of viewers watch the sport solely on their mobile phone, compared to 15% in Europe. "So in China we have a signed a partnership with PPTV, which is working a lot in the smart phone area," said Javier Tebas.

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