Serie A: the Italian group Fratelli Beretta extends its partnership with Torino FC in 2015-16

Fratelli Beretta, the Italian food company specialising in charcuterie, has extended its partnership with FC Torino (Serie A TIM) and will be visible on the upper chest area of the shirt for the 2015-16 season, the club announced on 26/09/2014.

A historical partner of Torino, Beretta has been a shirt sponsor of the club since the 2012-13 season. The Company paid an estimated €1.5m to sponsor the centre of the shirt in 2014-15. The Fratelli Beretta group will benefit from this partnership to expose more of its brands, including the sausage brand Wüber, which will have a presence on the advertising boards for matches played at the Olympic Stadium in Turin (28,000 seats). The group is also the official sponsor of Juventus (Serie A TIM) via the Wüber brand, for the 2015-16 season.

Torino FC generated €7.52m in commercial revenues during the 2013-14 season, including €2.7m through their official sponsors and €1.9m from their technical partner, Kappa.

• Torino FC finished in 9^th place (54 points) in the 2014-15 Serie A TIM championship.