Spain: BBVA will no longer be the title sponsor of LaLiga title after the end of the 2015-16 season

The Spanish bank BBVA (Banco Bilbao Vizcaya Argentaria) will not remain the title sponsor of LaLiga at the end of the 2015-16 season, the company announced on 29/09/2015. The partnership began with the 2008-09 season.

BBVA had an option to extend its contract until the end of the 2017-18 season, but indicated a "strategic shift is underway. We...