LaLiga: Blinkfire Analytics to provide data of sponsor activity on social networks

Blinkfire Analytics, the Spanish-American company specialising in measuring the monetary value of advertisements on social networks, has partnered with LaLiga and will provide detailed information on the rate of engagement for content shared by shared by sponsors, clubs and players, announced the Spanish League on 25/09/2015.

Blinkfire has developed tools that identify the brand logos on video or photo advertisments on social networks, and then estimate the rate of engagement of the posted content. LaLiga will have access to Blinkfire's data on Facebook, Twitter, Instagram, Google+, YouTube, Tencent and Sina Weibo.

"Access to Blinkfire's data and insights will enable LaLiga to design better social marketing strategies and negotiate geographically specific sponsorship deals with accurate and measurable data, creating new business opportunities as LaLiga expands their footprint globally," said LaLiga on 25/09/2015.

Blinkfire Analytics: access to data on 677 brands, 2,033 teams and 109,500 players

• Blinkfire Analytics compiles data from 677 brands 2,033 teams and 109,500 players.
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