Liga BBVA: Dentsu Sports Asia becomes the marketing agency of Valencia CF in Asia

Dentsu Sports Asia, the Singapore subsidiary of the Japanese group Dentsu, has become the marketing agency of Valencia CF (Liga BBVA) for Asia, announced the club on 01/10/2015.

Dentsu will provide services to the Spanish club to increase its sales revenues and develop its sponsoring partnerships within the Asian market during the 2015-16 and 2016-17 seasons. “We hope to help Valencia achieve its ambitions by applying the knowledge, experience and network in Asia that Dentsu has built over 30 years in the sporting industry,” said DSA president and chief executive, Kunihito Morimura.

Valencia CF opened an office in Singapore, its first abroad, "in order to meet the increasing interest of Asian fans and brands," on 28/07/2015. "Our first season with the new majority shareholder (the Singaporean Peter Lim) was amazing and has attracted the attention of football fans worldwide, especially in Asia. Football is a major source of entertainment in Asia and the fans are becoming increasing knowledgeable about the game. Growing and developing our long-term presence in Asia is a key area in…