Valencia CF: "€10m is the price that we consider just for the shirt sponsor" (Peter Draper)

"€10m (per year) is the price that we consider just for our shirt space, for the benefits offered through the club and the rights granted. From there (€10m), we do not move because we believe that this amount is correct," stated Peter Draper, the marketing director of Valencia CF (Liga BBVA) on 06/10/2015.

Valencia CF have not had a main shirt...