Bundesliga: Emirates to remain shirt sponsor of Hamburger SV until 2018-19

Emirates airline is extending its partnership as the shirt sponsor of Hamburger SV (Bundesliga) until June 2019, the club announced on 07/10/2015. The Emirati company has sponsored HSV since the 2006-07 season.

"For Emirates, it is important to be represented in all the key markets in Europe, the so-called Top 5. In Germany, they opted for Hamburger SV because the area is very important. We are very happy to continue to be part of the pan-European strategy of the company," said Joachim Hilke, marketing director of Hamburger SV.

The extension would be on similar terms to the previous contract, given that Emirates pays an annual amount estimated at between €7.5m and €8.5m. The extension of the agreement comes as the club has maintained their top flight Bundesliga status thanks to two successful relegation play-offs, at the end of the 2013-14 and 2014-15 seasons. Hamburger SV generated €24.73m in sponsorship revenue during the 2013-14 season.

• The association Hamburger Sport-Verein eV and the HSV Sport AG subsidiary achieved a joint turnover of €145.37m in 2012-13 and recorded a net…