Real Madrid: €25m annual shirt sponsorship deal agreed with Fly Emirates

Marca revealed on the 12/04/2013 that Fly Emirates have been announced as the new shirt sponsor of Real Madrid for the next four to six seasons. The deal is worth between 24 and €26m per year and will be formally agreed on 30/04/2013, according to the Spanish newspaper.

The transaction is the largest shirt sponsorship deal ever negotiated by Madrid. The partnership with the Dubai based company reflects the desire to develop the Real Madrid brand in the Middle East and Asia.

The deal could even be worth €30 million per season, according to The Wall Street Journal, 14/04/2013.

Emirates already pay €5m per year (2011-2016) as an official partner of Real Madrid (billboards at the Santiago Bernabeu, and promotional and hospitality rights worldwide).

Bwin, the current shirt sponsor since 2007 (€20 million per season), will continue its involvement with the club as a junior partner, a Real Madrid spokesman told Marca.