Spain: Mazda (automobiles) to become the new title sponsor of the Spanish league in 2016-17

The Japanese automaker Mazda will become the title sponsor of the Spanish league from the 2016-17 season, announced the Spanish daily El Pais on 07/10/2015. Javier Tebas, LaLiga president, and José Maria Terol, president of Mazda Automóviles España, are set to sign the agreement on 14/10/2015. The brand became an official partner of LaLiga for 2015-16 season on 19/08/2015.

The Spanish bank BBVA (Banco Bilbao Vizcaya Argentaria) announced the end of its engagement with LaLiga at the conclusion of the 2015-16 season, 29/09/2015. The partnership began in the 2008-09 championship. "To be honest the day that the BBVA bank announced that they were not continuing their sponsorship, we had three calls from big multinational companies, and next year we will have a title sponsor, which will be good for Spanish football," said Javier Tebas on 07/10/2015.

The annual amount paid by the bank for the naming rights to the top two Spanish divisions was estimated to be €23.5m. The title partnership of the Liga Adelante also expires at the end of the 2015-16 season. LaLiga generated €35m in…