Digital: Infront Sports & Media forms a strategic partnership with the US agency Omnigon

Infront Sports & Media, the Swiss marketing and media rights agency, has formed a strategic partnership with Omnigon, the US consulting agency for digital solutions, on 07/10/2015. The two companies intend to work together to provide actors in the sports industry technology solutions, consulting services and services for their digital activities.

The first joint project is the creation of the new official app of the DFB-Pokal, in collaboration with the DFB, of which Infront is the marketing and marketing partner until the end of the 2017-18 season. The new application will be launched early in the 2016-17 season.

Infront Sports & Media and Omnigon proposals include centralised content management platforms, "designed to further enhance fan engagement and contribute towards an inspiring sports viewer experience," explained the two companies. They will also offer leagues, clubs, sponsors and rights holders consulting services for maximising and monetising their digital audience.

• "Sports consumption these days is marked by an increasing convergence between the actual event and the…