Premier League: Pulselive agency becomes the digital partner of the League from 2016-17

The British agency Pulselive will become the digital partner of the Premier League from the 2016-17 season, the league announced on 12/10/2015. Pulselive is the digital division of the company Hawk-Eye, the official goal-line technology supplier of the Premier League.

Pulselive will be tasked with redesigning the official website "www.premierleague.com", and creating a unique mobile application available on iOS, Android and Windows. New platforms will offer exclusive content such as real-time statistics, videos and other information accessible through geolocation.

"Pulselive have a proven track record and their appointment ensures the Premier League’s digital and mobile properties will serve our fans locally and globally as well as complementing our clubs’ own sites and channels," said Martin Axford, head of the Premier League's digital branch, on 12/10/2015. The Premier League is followed by an estimated 1.2 billion fans worldwide.

 1/2

…