Italy: Corriere dello Sport and Tuttosport become media partners of the FIGC

The Italian sports dailies Corriere dello Sport and Tuttosport have become media partners of the FIGC for the 2015-2018 cycle, the Italian Federation announced on 12/10/2015.

The two Amodei group media operators will launch initiatives throughout the country to activate this partnership. They will particularly target young people, as well as 5-a-side football and women's football. Devices will also be deployed via the digital platforms and social networks of the two operators, who are entitled to use the various rights of the Italian Federation and the national team players in their advertising campaigns for the duration of the agreement, which includes the 2018 World Cup in Russia.

• Infront Sports & Media is the marketing agency of the FIGC until 2018.
• Infront will work with Gruppo 24 Ore, the Italian media operator specialising in economic and financial information.
• The contract with Infront guarantees €57m in sponsorship revenue for the FIGC by 2018, or €14.25m per season, according to the Italian press.