Spain: LaLiga and Mazda present their partnership for the 2016-17 season

LaLiga and the Japanese automobile brand Mazda presented their partnership (signed in August 2015) for the 2015-16 season, in the presence of Javier Tebas, the president of the Spanish League, and José María Terol, the president of Mazda Motor Spain, on 14/10/2015.

As the league's exclusive automotive partner, Mazda will be visible on advertising boards, digital platforms, social networks and official TV broadcasts of the Liga BBVA and Liga Adelante. "What has happened is that, when BBVA announced its departure from LaLiga (in June 2016), Mazda came in, but not as the title sponsor. Hopefully we can stay together more than one season, but at the moment that is not the case," said Javier Tebas, on 14/10/2015.

"LaLiga's wish is to have a global sponsor" stated the president of the Spanish League, who said that three international companies had contacted them, following the announcement of the withdrawal of BBVA. The annual amount paid by the bank for the naming rights to the top two Spanish divisions was estimated to be €23.5m. The title partnership of the Liga Adelante also expires…