BT offers free Premier League football coverage

News Tank Football - Paris - News #5389 - Published on 10/05/13 at 12:26
©  D.R.
©  D.R.

Telecoms company BT is to offer customers access to free Premier League football coverage. This move is a signal of intent to challenge BSkyB's dominance of the UK's football pay-TV market.

BT already have a 3 year deal with the rights to 38 Premier League games per season. From next season, however, all BT Broadband customers will get to watch these matches for free.

BT's chief executive, Ian Livingston said, "UK sports fans have had a rough deal for too long. Many have been priced out of the market, but we will change this by giving away BT Sport for free with our broadband. Sports fans are the winners today."

- +
BSkyBBT
Broadband customers4.3m6.3m
Pay-TV customers10m750,000
Premier League matches11638

©  D.R.
©  D.R.

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode