Nike: the equipment manufacturer aims to achieve a turnover of €44bn by 2020

The US equipment manufacturer Nike will aim to achieve a turnover of $50bn (€44bn) by 2020, the brand announced on 14/10/2015. Nike achieved a turnover of €27.5bn in the 2015 financial year (from 31/05/2014 to 31/05/2015), an increase of 33.7% compared to 2014 (€20.57bn).

"Nike is built for growth. We see tremendous growth potential in our key categories and geographies, as we connect with athletes through personal service, inspirational experiences and innovative products. When we look across our entire business, there has never been more opportunity," said Mark Parker, CEO of Nike, on 14/10/2015.