Dentsu Aegis Network: all psLIVE agencies will be rebranded under the name MKTG

News Tank Football - Paris - News #54644 - Published on
©  D.R.
©  D.R.

All of the psLIVE agencies in Europe and Asia-Pacific, as well as Crimson Room in South Africa, Apollo Nation in Australia and New Zealand, and the US based sport and entertainment consultant Team Epic, will be rebranded under the name MKTG in the next 12 months, announced the international communication agency Dentsu Aegis Network, on 19/10/2015.

Dentsu Aegis Network acquired the "lifestyle marketing" agency MKTG in August 2014. "With this realignment, we can now provide a seamless offering across lifestyle, sports and entertainment for our clients and allow all of our agencies to benefit from this platform," said the company. The headquarters of MKTG will be based in New York (USA). The workforce will increase from 450 to over 1,000 employees in 14 countries.

Dentsu Aegis Network acquired the zonefranche agency in France, the company announced, on 22/10/2015. Following this acquisition, zonefranche partnered with psLIVE, the agency owned by the group which specialises in brand experience.

Founded in Paris in…

©  D.R.
©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode