MLS: the smartphones and tablets brand Alcatel One Touch becomes a partner of New York City FC

Alcatel One Touch, the smartphones and tablets brand belonging to the Chinese group TCL Communication, has become an official partner of New York City FC (MLS) for several seasons, the franchise announced on 25/10/2015.

Alcatel One Touch will aim to improve the fan experience at the stadium and expand their social commitment through its platforms. The brand will offer content before the matches and will be visible on the big screens and advertising boards at Yankee Stadium, the baseball stadium which houses the franchise, who entered into the league in the 2015 season. The 50,287-seater stadium belongs to the New York Yankees baseball franchise (MLB), which owns 25% of New York City FC. The remaining 75% is owned by the City Football Group (parent company of Manchester City FC, Premier League).

“Our approach to brand growth is focused on bringing our technology’s value and experiences to the hands of consumers, and partnering with New York City FC gives us the unique opportunity to interact with a diverse and engaged audience," said Steve Cistulli, senior vice-president and general…