adidas: launch of the Future Arena, a digital venue for an immersive 5-a-side football experience

The German kit supplier adidas has created the Future Arena, a digital 5-a-side football venue that recreates a virtual atmosphere of a professional game with 50,000 spectators, announced the brand on 27/10/2015. The launch of the venue will take place on 14 and 15/11/2015 near the Stade de France (Saint-Denis, 80,000 seats) in the presence of Zinédine Zidane, the former French international and an ambassador of the project.

The immersive experience in the venue is made possible through audiovisual projections on 360° screens. Players who wish to participate can register their 5-a-side football team on the website "www.adidas.fr/futurearena". Selected participants will be provided with the shirts of one of the six national teams equipped by adidas: Germany, Spain, Belgium, Russia, Sweden and Denmark. Applicants are also given the opportunity to book a tour of the complex.

"We are expecting more than 3,000 visitors in total at the experience" (Julien Lanfrey, adidas)

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