China: the streaming platform Letv becomes the exclusive media partner of Ajax until 2018

AFC Ajax (Eredivisie) have concluded a sponsorship and partnership deal with Letv, the Chinese Internet and mobile audiovisual streaming platform, on 28/10/2015. The partnership spans three years, until the end of the 2017-18 season.

Le Sport, the sports branch of Letv, will offer content from Ajax TV (the Dutch club's television channel) exclusively to its subscribers, including match highlights, archived matches, interviews and reports, from of 01/12/2015. Letv Amsterdam will also employ a film crew to produce its own original images.

Additionally, Le Sport has become the exclusive media partner of Ajax in China. The company may use the image of Ajax and its players on its various media communications. "Joint projects will be implemented in the coming years," said the club, on 28/10/2015.

• Several other areas of collaboration between Letv and Ajax Amsterdam were highlighted by the Chinese media, on 27/10/2015:
  • The organisation and broadcast by Letv of Ajax friendlies or pre-season tours in China
  • The development in the country of Ajax training centres (the club is already…