Serie A: Laurent Colette (FC Barcelona) becomes the marketing director of AS Roma

The Frenchman Laurent Colette has been appointed the marketing director of AS Roma (Serie A TIM), announced the club on 28/10/2015. He had held the post of marketing and sales director of FC Barcelona (Liga BBVA) from 2010 to 2015.

"On behalf of the AS Roma family, I would like to welcome Laurent. As we strive to make AS Roma one of the most successful and recognisable football clubs in the world, it's critical we have a strong marketing and commercial leader with a truly global background. Laurent has demonstrated his abilities throughout his 30 plus years in the business and we are thrilled to have him join our team," said the president of AS Roma, the American James Pallotta.

Laurent Colette (52 years old) will be responsible for all of the club's marketing and commercial activities worldwide. Under the direct authority of Italo Zanzi, the CEO of AS Roma, he will primarily be tasked with concluding a shirt sponsorship deal. Roma are looking to conclude a €10m per year agreement. CAA Sports, a subsidiary of the US firm Creative Artists Agency, is responsible for marketing the…