Lig BBVA: Barcelona finalise the terms of their contract extension with Chang beer in Asia

FC Barcelona (Liga BBVA) have finalised the terms of their extension with the Chang beer brand (Thai group Thaibev) in Asia, on 28/10/2015. The extension of the partnership to the end of the 2017-18 season had already been announced by the club on 31/08/2015.

Chang, a sponsor of Barça since February 2012, is partnered with the club in eleven territories: Thailand, Indonesia, Brunei, Malaysia, Singapore, Vietnam, Laos, Myanmar, Cambodia, the Philippines and East Timor. The deal, which was managed by the club's Hong Kong club office, includes image rights, hospitality, the possibility to activate the partnership via social networks as well as promotional rights.

Barça has three partnerships with other beer brands: the Spanish brand Estrella Damm until 2017-18, the Mexican brand Tecate until 2018-19, and the South African brand Castle Lager until the end of the 2015-16 season.

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Thaibev

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