Liga BBVA: Chinese company UED Sports becomes the shirt sponsor of Real Betis Balompié until 2016-17

UED Sports, the Chinese company specialising in sports events, has become the shirt sponsor of Real Betis Balompié (Liga BBVA) until the end of the 2016-17 season, announced the promoted club on 30/10/2015.

The company is also entitled to visibility on the advertising boards and hospitality places at the Estadio Benito Villamarín (52,500 seats). Details of the agreement will be announced by both parties in the coming days. The company, founded in 2013, was partnered with Getafe CF (Liga BBVA) during the 2014-15 season. UED Sports operates in Thailand, Vietnam, China and Indonesia.

Real Betis had no main shirt sponsor during the 2012-13 season. Wiko, the French smartphone brand, is the back of the shorts sponsor of Real Betis until the end of the 2016-17 season. The club made €4.65m in commercial revenue during the 2013-14 season, their last Liga BBVA campaign.

Chinese advertisers present in Liga BBVA

• Qbao.com, a company specialising in mobile internet technology.
  • shirt sponsor of Real Sociedad de Fútbol and Rayo Vallecano de Madrid (Liga BBVA) in 2015-16

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