Twitter announces the replacement of its "favorite" icon (star) with a "like" icon (heart)

The social network Twitter announced the replacement of its "Favorite" icon, represented by a star, with a "Like" icon, represented by a heart, on 03/11/2015. The "Like" option already existed on Vine and Periscope, platforms that were acquired by Twitter.

"We are changing our star icon for 'favorites' to a heart and we’ll be calling them 'likes'. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones," said Twitter on 03/11/2015.

Twitter: €461.7m in advertising revenue, or 90.1% of the total revenue in Q3 2015

• Twitter generated $513m (€461.7m) in advertising revenue in Q3 in 2015.
• Advertising represented 90.1% of Twitter's total revenue in Q3 in 2015.
• 86% of these advertising revenues were from mobile advertising.
• "Licensing and other revenues" amounted to $56m (€50.4m) in the third quarter.