Euro 2016: psLIVE to accompany the FDJ (gaming) on the definition and implementation of its device

psLIVE, the consulting agency and brand and event activation arm of the Dentsu Network Aegis Group, will accompany the FDJ, the French lottery and sports betting company, on the definition and implementation of its device for its partnership with Euro 2016, said the agency on 02/11/2015.

"The activation scheduled will allow the brand to exist well beyond Euro 2016, and will strengthen its position as the first partner of French sport," says Oliver Bischoff, the CEO of psLIVE. The activations of the betting operator's device will be unveiled in December 2015. FDJ is a national partner of Euro 2016. The contract is estimated at between €7m and €8m. FDJ is the top French sports betting operator, with €2bn in revenue in 2014.

The activations will last until the end of the competition, with specific lottery games or Euro 2016 labeled existing lottery games. "An event operation, festive, promotional and collaborative, will involve the general public to this popular event in the year 2015," the company had earlier said on 02/10/2014.

• The agency will be renamed psLIVE MKTG in 2016
• Dentsu…