Digital: seven times more mentions for the 2015 Rugby World Cup than the EuroBasket 2015

With 6.5 million mentions, the 2015 Rugby World Cup was featured almost seven times more than the European basketball competition EuroBasket 2015 (950,000 mentions) on social networks and other interactive platforms (Twitter, Facebook, Instagram, blogs, forums, online press), according to the Synthesio (digital consulting) and Sport Market (sports consulting) agencies, who presented a comparative study between the two events, on 05/11/2015.

As a global competition against a European competition: the 2015 Rugby World Cup was mentioned in 207 countries, compared to only 45 for EuroBasket 2015. The vast majority of the mentions were on Twitter (88% for the Rugby World Cup and 90% for the basketball Euro). The 2015 Rugby World Cup was mentioned twice as much as the 2015 EuroBasket on Instagram with 60,000 posts compared to 27,000.