Digital: seven times more mentions for the 2015 Rugby World Cup than the EuroBasket 2015
With 6.5 million mentions, the 2015 Rugby World Cup was featured almost seven times more than the European basketball competition EuroBasket 2015 (950,000 mentions) on social networks and other interactive platforms (Twitter, Facebook, Instagram, blogs, forums, online press), according to the Synthesio (digital consulting) and Sport Market...
