Liga BBVA: Ambi Pur (home fragrances) becomes a regional partner of FC Barcelona in Southeast Asia

Ambi Pur, a home fragrances brand of Procter & Gamble, has become a regional partner of FC Barcelona (Liga BBVA) in Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand and Hong Kong) until 2017, announced the club on 11/05/2015.

Ambi Pur and the Catalan club will organise the contest "Win A Trip To Barcelona Contest" that will allow to Southeast Asia fans to win a trip to attend a match of FC Barcelona and exclusive brand products.

Ambi Pur is the twelfth regional sponsor of the club in Asia. FC Barcelona, which have 22 regional sponsors, also have an agreement in Brazil with the brand fragrances Glade. Barcelona generated €168.8m in commercial revenue in 2013-14.

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Ambi Pur

• Sector: Interior fragrance brand
• Founded: 1958
• Owner group: Procter & Gamble
  • acquired in 2009 for €320m
  • Ambi Pur brand previously belonged, since 1984, to the Sara Lee Corporation (US conglomerate)
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