Premier League: Heroes (luxury shoes) becomes an official supplier of Manchester United

The luxury shoe brand Heroes, established in Milan (ITA) in March 2015, has become an official supplier of Manchester United FC (Premier League), announced the club on 09/11/2015. The technical staff and Manchester United players will wear shoes provided by the brand during their official trips.

The "multi-year" contract includes the marketing of a "Manchester United" lifestyle range, from late November 2015. The shoes of the collection dedicated to the club are available for fans to pre-order. The shoes cost cost between €161 and €172.

Manchester United are also partnered with New Era, the American fashion brand specialising in caps, and also entered into a licensing agreement with Sbenu, the Korean shoe brand. Manchester United made £31.6m (€42.7m) in merchandising revenue during the 2014-15 season.

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Heroes

• Sector: luxury shoe brand
• Founded: March 2015
• Headquarters: Milan (ITA)
• Owner Group: Da…