Spain: LaLiga partners with Grabyo to offer live video on Facebook and Twitter

LaLiga has partnered with Grabyo, a company specialising in live video integration on social networks and websites, to allow Spanish clubs to broadcast their footage of their team on different digital platforms, announced the Spanish League on 05/11/2015.

The two parties, who have been working on this project since 2013, will allow clubs to provide live video content to their fans on their Facebook and Twitter accounts. This content will also be accessible on smartphones.

Grabyo and LaLiga and will also look into the possibility of integrating the live video feature on other platforms such as Snapchat, Instagram, Sina Weibo and Line. Several Liga BBVA clubs also use the application "Grabyo Mobile" to offer fans behind the scenes video tours of the clubs.

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Grabyo

• Sector: live video tools for social networks
• Founded: 2013
• Headquarters: London (United Kingdom)
• Sports Partners:
  • NFL
    
  • NHL
    
  • Wimbledon…