Eurosport: the group launches a new visual identity and slogan with the hashtag '#sharemypassion'

The pay-TV group Eurosport unveiled its new visual identity, on 12/11/2015. The new logo is accompanied by a new slogan, "Fuel your passion", which "will spearhead the start of an exciting new chapter for the Discovery-owned sports broadcaster," said the American broadcasting group.

The change of visual identity and slogan will be visible on Eurosport screens from 13/11/2015. It is accompanied by a communication campaign on social networks, with the hashtag #sharemypassion, which "encourages fans to share stories about the extraordinary lengths they go to in order to demonstrate their love for their athlete, team or sport," said Discovery Communications.

"Today’s launch of the new brand identity is another huge leap forward to make Eurosport the preferred destination for sports fans everywhere. Our new fan-centric strapline 'Fuel Your Passion' articulates what has been a transformative year for Eurosport," said Peter Hutton, CEO of the sports channel.