Cristiano Ronaldo becomes an ambassador of Altice group (telecom) brands

Cristiano Ronaldo (POR, Real Madrid CF) has become an ambassador for brands of the Altice group, including SFR in France, Portugal Telecom in Portugal and HOT in Israel, announced the telecommunications group, on 13/11/2015.

"This partnership with Cristiano Ronaldo -- CR7 -- is the testimony of a new step for Altice. The group is in working order and our ambition for the success of the industrial project is illustrated by associating our group with one of the greatest sportsman in the world. We strive on each of our markets to meet the expectations of our customers in order to offer them the best services, the best quality, the best networks, the best contents and now... the best footballer in the world," said Michel Combes, chairman SFR and COO of the Altice group.

An advertising campaign will soon be launched in France, Portugal and Israel featuring the captain of the Portuguese national team. It will then be adapted for Belgium, Luxembourg, Switzerland, the Dominican Republic and the United States. Cristano Ronaldo earned $27m (€25.1m) from his various sponsorship deals in 2014…