Premier League: Air India becomes a regional partner West Bromwich Albion for 2015-16

The airline company Air India has become a regional partner West Bromwich Albion FC (Premier League) in India for the 2015-16 season, the club announced on 12/11/2015.

Air India will be visible on the LED advertising boards at the Hawthorns Stadium (25,600 seats) and through other promotional operations of the club. WBA will also work with the Delhi Dynamos, a new team in the Indian Super League (Indian first division), through this partnership. The English player Adil Nabi was loaned to the Indian club as part of this agreement.

The club generated £10.5m (€14.92m) in commercial revenue, including £7.6m (€10.8m) from sponsorship, in 2013-14. The club's turnover was £86.8m (€123.4m) over the same Premier League season.

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Air India

• Sector: national airline
• Founded: 1932
• Headquarters: Mumbai (India)
• Staff: 23,000 employees
• Fleet: 120 aircraft
  • 80 destinations
• Turnover: €2.8bn (2014-15)
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