"UEFA's interest is to maximise exposure of its competitions in Africa" (H. Hamel, TV Media Sport)

"UEFA has a political and strategic interest in maximising the exposure of its competitions in Africa. European football is very popular in Africa and this highlights the truly global interest in European competitions, notably the Euros and the Champions League. Africa must not be left out. That is the desire of UEFA," said Hedi Hamel, president of the French media rights agency TV Media Sport, to News Tank Football on 16/11/2015.

TV Media Sport acquired the distribution rights for the unencrypted broadcasting rights to Euro 2016 for 38 countries in sub-Saharan Africa, on 09/11/2015. Negotiations are ongoing for seven to eight additional countries, including Nigeria. The rights cover all distribution platforms and feature the live broadcast of the 12 best matches of Euro 2016 (including the opening match, the quarter-finals, semi-finals and final) and the delayed broadcast of the 39 other matches in the form of extended 52 minute-long summaries, available from immediately after the final whistle.

"Aside from perhaps Maghreb Africa, southern Africa and South Africa, pay-TV is not…