United Kingdom: Lidl becomes a partner of the English and Scottish associations until 2018

Lidl UK, the German chain of supermarkets and discount stores, has become a partner of the English and Scottish FAs until 2018, the group announced on 17/11/2015. The company is also a partner of the Welsh and Italian Federations until 2018.

Lidl supermarkets will activate its two new partnerships with programmes to promote football among children. Hundreds of "Skills centres" will be set up in the United Kingdom. There are currently 12 Lidl football centres in Scotland.

• The England national team has qualified for Euro 2016.

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Lidl

• Sector: supermarket and discount stores
• Founded: 1930
• Headquarters: Neckarsulm (Baden-Württemberg, Germany)
• Staff: 315,000 employees
• Stores: 9,900 in Europe
• Turnover: €63.5bn (2013)
• Sponsorship: FIGC, FAW, FA, Scottish FA, National Handball League (France)

Lidl - …