Liga BBVA: Real Madrid and Barcelona launch their Snapchat accounts at the Clasico

Real Madrid CF and FC Barcelona both launched their official accounts on the social media instant photo and video sharing platform Snapchat on 18 and 20/11/2015, during the first Clasico of the 2015-16 La Liga season, won 4-0 by Barcelona at the Santiago Bernabeu in Madrid (85,000 seats) on Saturday 21/11/2015.

Real Madrid and Snapchat proposed to users of the application a "Live Story" (sequence of pictures or videos of a maximum duration of 10 seconds, kept for 24 hours) during the game. The fans in or near the Santiago Bernabeu, thanks to geolocation services from their smartphone, could send pictures and videos on the application to share their experience.

Snapchat, together with Real Madrid, then made a selection of the videos uploaded by fans and posted them online in the official "story" of the Clasico, visible to all users of the application (100 million active accounts on average each day). Real Madrid are the first Spanish club to organise a "Live Story" on Snapchat, said the Madrid club.

• On their Snapchat accounts, Real Madrid and Barcelona also offered photos and videos…