Argentina: adidas extends its partnership with River Plate until December 2021 for $10m per year

The German sports equipment supplier adidas has extended its partnership with Club Atlético River Plate (Argentina) until the end of the year 2021, the club announced on 20/11/2015. This agreement links both parties for 33 years.

The new agreement is estimated at $60m in total, or $10m (€9.4m) per year. This represents nearly double the amount of the previous contract. The winner of the Copa Libertadores (South American Champions League) in 2015 was receiving $6m (€5.6m) during the current contract, which was scheduled to end on 31/12/2015.

Meanwhile, the partnership between the American sports brand Nike and the Boca Juniors (Argentina), the main rival of River Plate -- is estimated at €6.25m per year. The new adidas-River Plate contract will be an opportunity for the expansion of product lines from 23 to 52. Adidas is also linked to the Argentine Football Federation, as well as the Argentine clubs Estudiantes, Deportivo Riestra and Newell's Old Boys.

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