Paris Saint-Germain: +5% of sales in Sweden for Billys (pizza) since the beginning of partnership

Billys Pan Pizza, the Swedish brand of frozen pizzas, increased its sales by 5% in Sweden since the beginning of its regional partnership with Paris Saint-Germain (Ligue 1), announced the club on 25/11/2015. Paris Saint-Germain is currently in Sweden to face Malmö FF for Matchday 5 of Group A of the Champions League, on 25/11/2015.

Billys holds image rights to PSG and its players in Sweden, Norway and Finland. Since the partnership began in May 2015, Billys deployed a multi-media promotional campaign. Scandinavian consumers were able to find new products with the colours of Paris Saint-Germain and its players in TV spots, and take part in exclusive digital contests to win Billys and Paris Saint-Germain products.

The Parisian club offered digital activations to the Swedish public and organised a treasure hunt in the streets of Malmö to allow fans to win the shirts of players in the team, as well as vouchers for Billys' trademark products. The club of the Swede Zlatan Ibrahimovic has more than 100,000 Facebook fans and 63,500 followers on Twitter in Sweden.

• "The PSG digital team have…