Spain: the French group Danone becomes an official supplier of LaLiga for the 2015-16 season

The French food group Danone has become an official supplier of LaLiga for 2015-16 season, announced the Spanish League on 23/11/2015.

Danone will have a presence on LaLiga television programmes concerning the Liga BBVA and the Liga Adelante. The partnership will also be enabled on the website and official social media accounts of LaLiga, as well as a printed media campaign. Through this agreement, Danone hopes to promote "improved lifestyle and nutrition" to the Spanish public.

LaLiga generated €35m in sponsorship revenue during the 2013-14 season, an increase of 15% compared to 2012-13.

End of the league naming contract with BBVA after the 2015-16 season: "LaLiga's wish is to have a global sponsor" (Javier Tebas)

• "LaLiga's wish is to have a global sponsor" stated Javier Tebas, the president of the Spanish League, who said that three international companies had contacted them, following the announcement of the withdrawal of BBVA.
• The annual amount paid by the bank for the naming rights to the top two Spanish divisions was estimated to be €23.5m.
• The title partnership of…