Valencia CF: 25 Instragram users invited to promote their visit to the Mestalla

Valencia CF (Liga BBVA) invited 25 Instagram users to visit the Mestalla (55,000 seats) as part of a "InstaMeet" operation, organised in partnership with the social network community Instagramers Valencia, on 16/11/2015.

The 25 participants were selected based on their artistic merit by the club to attend the event, which aimed to highlight the "Mestalla Forever Tour", a tour of the Mestalla offered by Valencia CF (full price entry: €10.20).

After the operation, four of them were nominated by the club as the most creative and won two seats for the match against UD Las Palmas (1-1, Matchday 12 of the Liga BBVA), with the possibility to access locations of the stadium closed to the public.

• "A InstaMeet is a meeting between Instagram users who meet to take pictures and videos together," according to the social network Instagram, which has a dedicated space where InstaMeet events can be registered worldwide.

The highlights of the Valencia CF "Instameet"

Instagram post from one of the four competition winners