Components of naming

Naming, which consists of giving a sporting arena the name of a sponsor, is a form of sponsorship commonly used to develop brand awareness and loyalty.

For the company that manages the stadium, naming acts as a source of income or even financial leverage to allow the stadium to be built.

The value of the investment made by sponsor may vary based on the club's reputation or the stature of the events that take place at the venue. The surrounding area and the historic character of the stadium are also important factors.

Naming contracts have evolved and are no longer confined to the name of the stadium and the sight, but can also affect the hospitalities or sponsorship jersey image airlines Etihad Manchester City and Arsenal at Emirates

Naming contracts have evolved in recent years and are no longer confined to the naming of just the stadium. Contracts can also include hospitality deals or even shirt sponsoring (Etihad at Manchester City and Emirates at Arsenal).