Liga BBVA: beIN Sports becomes back of the shirt sponsor of Valencia CF 2015-16

beIN Sports, the pay-TV channel owned by Qatari beIN Media Group, has become the back of shirt sponsor of Valencia CF (Liga BBVA) for the 2015-16 season, the club announced on 03/12/2015.

The beIN Sports logo will be visible starting with the match against FC Barcelona (Matchday 14 of Liga BBVA) on 05/12/2015. The global partnership -- which began in August 2015 -- includes marketing rights and advertising board visibility and is estimated at €4m by several Spanish media outlets. The company logo will only be present during domestic matches. UN Women, the UN organisation dedicated to gender equality and empowering women, is visible on the back of Valencia CF shirt in European competitions for four seasons (2015-16 to 2018-19).

Valencia CF has not had a main shirt sponsor since the 2013-14 season. "€10m (per year) is the price that we consider just for our shirt space, for the benefits offered through the club and the rights granted. From there (€10m), we do not move because we believe that this amount is correct," stated Peter Draper, the marketing director of Valencia CF (Liga…