In Newcastle, a sponsor pays to reinstate the stadium's historic name
On the 09/10/2012, short-term loan company Wonga.com acquired the naming rights for Newcastle United's stadium in a five year deal worth €1.78m per year. The name of the stadium was changed back to St James' Park after it was named the Sports Direct Arena by owner Mike Ashley.
In 2009, the naming contract signed with sporting goods retailer...
