AS Roma supporters participate in the creation of the new club website via crowdsourcing

AS Roma (Serie A TIM) have launching a new website, which the club are presenting as the first "crowdsourced" website for a football club in the world, on 07/12/2015. The Italian club used the link sharing social network Reddit to gather the recommendations and advice of fans before reshaping their website.

"This new website is an integral piece of our media platform strategy for the club. As a club we want to provide a platform to facilitate interactions and foster the creativity of our fans all across the world. This is an important step in creating the most connected club in football," said James Pallotta, president of AS Roma, on 07/12/2015.

AS Roma indicated that some of the fans who participated in drafting the new site will also be involved in the production of its content.

"A fully-immersive experience for the fans" (Igor Ulis, CEO of Omnigon, on 07/12/2015)

• The new AS Roma website was developed in partnership with the US agency Omnigon, which specialises in the development of innovative digital solutions.
• "Early on in the process we understood how important it was to…