FIFA: Chinese company Alibaba E-Auto (electric cars) partners with the Club World Cup

Alibaba E-Auto, an electric car brand owned by Alibaba Group Holding Limited, a Chinese company specialising in e-commerce, has become a partner of the FIFA Club World Cup for eight years (2015-2022), announced the international federation on 09/12/2015.

As a "presenting partner" of the tournament, Alibaba E-Auto will be present on the LED advertising boards and different visibility elements of the competition, organised in Japan from 10 to 20/12/2015. The brand will present the man of the match trophy after each game, including for of the final. The tournament will also provide a global platform for Alibaba E-Auto to launch its next car project in 2016.

"Sports is at the intersection of Alibaba Group’s strategic themes of health and happiness, and we look forward to adding new value for participants and consumers in the sports sector through data-driven Internet technology," said Daniel Zhang, the CEO of the Alibaba Group.

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