Copa Centenario: IMG and SUM acquire worldwide distribution of the media and marketing rights

The US agencies IMG Worldwide and Soccer United Marketing have acquire the worldwide distribution of the commercial rights to the Copa America Centenario, announced CONMEBOL and CONCACAF on 02/12/2015.

The joint bid of IMG and SUM was selected from 12 nominations. The commercial rights of the centenary of the Copa America and of CONMEBOL itself, include sponsorship (rights and services), audiovisual (rights and services) and other certain digital rights.

The British agency ESP Properties (subsidiary of the advertising group WPP) and the US agency SJX Partners (a subsidiary of the British agency CSM Sports & Entertainment) will assist IMG and SUM for sponsorship aspects of the Copa America Centenario.

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Copa America Centenario 2016

• Host country: United States
• Dates: 03/06 to 26/06/2016
• Participants: 16 national teams from CONMEBOL and CONCACAF
• CONMEBOL:all 10 countries are automatically…