Liverpool FC: after the arrival of Jürgen Klopp (GER), the club launch a Twitter account in German

Liverpool FC (Barclays Premier League) have launched a German version of its Twitter account (LFC_Deutsch), on 09/12/2015. The launch of this account follows the arrival of Jürgen Klopp (GER) as manager of the club, which has caused a strong increase in digital traffic from Germany since his appointment on 08/10/2015.

"The club has a fantastic supporter base in Germany and it is no surprise that since the arrival of our manager, the relationship with our German community continues to grow. Our new German-language Twitter feed will bring that news direct to the fans in their own language," said Matthew Baxter, media director at Liverpool FC.

German is the 14^th official Liverpool FC Twitter account in a foreign language, which is a record among the clubs in the Top 5 European leagues. In total, the club has 28 official Twitter accounts (some in English, but with specific content for a particular country, one for the club Foundation, one for the women's team, and more), which is also a record.

Number of followers of the 28 Liverpool FC Twitter accounts (as of 15/12/2015)

Accounts in…