Brazil: the airline Royal Air Morocco becomes a shirt sponsor of Santos FC in 2016

The Moroccan airline company Royal Air Morocco has become a partner of Santos FC (Chevrolet Brasileirão Série A) and will be visible via two logos on the chest of the club shirt for the 2016 season, announced the two parties on 12/12/2015. The contract includes an option to extend for two seasons.

The Moroccan airline is also entitled to a presence on the Brazilian club's media communications such as its Facebook page (3.3M fans), its Twitter account (1.9m followers) and television channel (Santos TV). "There was a synergy between Royal Air Morocco and Santos FC because of the company's commercial interests in Brazil. We were chosen because of strategic purposes," said Eduardo Rezende, marketing director of Santos FC.

The former club of Pelé had already sported a kit featuring the RAM logo for the final of the Brazilian Cup, played against SE Palmeiras (1-0), on 26/11/2015. The match was watched by over 130 million viewers. SE Palmeiras won the competition after the return leg (2-2 on aggregate, 4-3 on penalties, at the Allianz Parque, Sao Paulo, BRA) on 03/12/2015.

Santos FC, the 10…