Serie A: Toyo Tires launch a global media campaign via its agreement with AC Milan

Toyo Tires, the Japanese tyre manufacturer, has launched a global media campaign through its partnership with AC Milan (Serie A TIM) with the video "Chase in Milan", on 10/12/2015.

The video features the club's players Ignazio Abate, Riccardo Montolivo, Mattia De Sciglio and Japanese international Keisuke Honda, the latter whom the brand often uses for its promotional campaigns in Japan. Toyo Tires is also partnered with FK Zenit St. Petersburg (SOGAZ Russian Football Championship) until 2017-18.

The agreement between the Japanese group and AC Milan is estimated at €1.5m per year, and is scheduled to end at the end of the 2015-16 season. AC Milan generated €78.65m in commercial revenues in 2013-14.

 1/1

Toyo Tire & Rubber Company

• Sector: tyres
• Founded: 1945
• Headquarters: Osaka (Japan)
• Staff: 3,000 employees
• Turnover: €2.6bn (2013)
• Sponsorship: AC Milan (Serie A TIM), FK Zenit (RUS)…