Spain: Samsung activates its partnership with LaLiga, promoting its Gear S2 smartwatch

News Tank Football - Paris - News #58682 - Published on 18/12/15 at 13:25
©  D.R.
©  D.R.

The South Korean electronics manufacturer Samsung has actived its partnership with LaLiga after becoming the official smartwatch provider of the Spanish League for the 2015-16 season, on 17/12/2015.

Samsung is promoting its Gear S2 model watch, which includes an application to follow all Liga BBVA and Liga Adelante matches live, as well as allowing the wearer to access to various sports information. The agreement with Samsung includes visibility on the advertising boards in stadiums, official LaLiga media communications, social networks, mobile applications and TV shows.

LaLiga generated €35m in sponsorship revenue during the 2013-14 season, an increase of 15% compared to 2012-13.

The Gear S2 smartwatch

Samsung Smartwatch - ©  D.R.

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Samsung
  • Sector: group specialising in electronics, mobile phones, household appliances, construction.
  • Founded: 1938
    • …

©  D.R.
©  D.R.

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