Rugby: 28% of English fans buy their ticket online (Advanced Business Solutions)

28% of spectators who regularly attend Aviva Premiership matches (English rugby union first division) purchase their game tickets online, compared to 43% of football fans, according to the consulting firm Advanced Business Solutions, in a study published on 12/09/2015.

78% of rugby fans use computers to book tickets, while 14% use tablets and 8% use their mobile phones. "The results of our research have surprised us given the demographics of rugby fans tell us they are generally tech-savvy and increasingly active on social media. We know from feedback sessions with sports fans that any barriers affecting a slick experience online can negatively impact the propensity to purchase online, with speed and ease of use being important factors," said Mark Dewell, managing director of Advanced Business Solutions.

"Following proactive engagement with our fans on social media online transactions have increased by over 60%. Feedback from fans is very positive and we’re confident that these steps will put us hot on the heels of football supporters," said Chris Rose, brand director of Leicester…